pepsi model rolex | Rolex Pepsi discontinued

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The Rolex GMT-Master, affectionately nicknamed the "Pepsi" for its iconic two-tone red and blue bezel, is more than just a watch; it's a symbol of status, adventure, and enduring style. Its instantly recognizable design has captivated collectors and enthusiasts for over seven decades, establishing itself as a cornerstone of horological history. This article delves into the rich history of the Rolex Pepsi, exploring key milestones, price fluctuations, and current market trends, providing a comprehensive guide for prospective buyers navigating the diverse landscape of vintage and modern models.

Five Key References in Rolex Pepsi History:

To truly appreciate the Rolex Pepsi, it's crucial to understand its evolution. The following five references represent pivotal moments in its illustrious journey:

1. The 6542 (Early 1950s): This is where the legend began. The very first GMT-Master, reference 6542, laid the foundation for the iconic design. While not featuring the now-famous "Pepsi" bezel (early examples sported a black bezel), it introduced the crucial GMT functionality—a second time zone crucial for pilots and global travelers. These early examples are incredibly rare and command astronomical prices in the collector market. Their condition is paramount, as age and wear significantly impact value.

2. The 1675 (1959-1980): This reference truly cemented the Pepsi's place in history. The introduction of the red and blue bakelite bezel—the "Pepsi" bezel—transformed the GMT-Master into a style icon. The 1675 boasts a robust build, a reliable movement, and that instantly recognizable color scheme. Variations within this reference exist, such as different dial variations and crown guards, making each piece unique and contributing to its collectability. Finding a well-preserved 1675 is a treasure hunt in itself, rewarding patient collectors with a piece of horological history.

3. The 16750 (1980-1988): This reference marked a transition period, moving from the bakelite bezel to an aluminum insert. While the material changed, the iconic red and blue color scheme remained, and the overall design continued to resonate with enthusiasts. The aluminum bezel, while more durable than bakelite, is still prone to fading over time, with sun-bleached examples becoming a notable characteristic. The 16750 represents a bridge between the vintage and modern eras of the Pepsi.

4. The 116710BLNR (2013-2018): This reference marked a significant step forward, introducing the ceramic "Cerachrom" bezel. The ceramic bezel offers superior scratch resistance and color retention compared to its aluminum predecessor, ensuring the vibrant red and blue colours remain true for years to come. This model also boasted upgraded movement technology, offering improved accuracy and performance. The 116710BLNR is often considered the modern classic Pepsi, balancing legacy design with modern enhancements.

5. The 126710BLRO (2018-Present): The current iteration of the Pepsi GMT-Master II, this reference represents the pinnacle of Rolex's advancements. Featuring the updated calibre 3285 movement with Chronergy escapement, it offers superior precision and power reserve. The Cerachrom bezel, now a hallmark of the modern Pepsi, ensures longevity and colour fidelity. Demand for this model remains extremely high, making it a desirable piece for both collectors and enthusiasts.

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